Ways to popularize your Android app on Google Play Android apps are gradually turning out to be a profitable. However, Apple’s iOS apps dominant in monetization, but Android is also getting good response and developers are seeing improvements in monetization from apps based on this platform. But Google Play has more than 700,000 apps, and it is of course a crowded market to easily get lost. Until your apps are seriously good, there is no chance you will succeed. But another way is you do something to popularize your apps. The article covers some tips that help you popularize your android applications on Google Play.
Let app development and marketing go parallel.
If you are purely an Android developer and do not have any experience in online product marketing or promotion, this point is particularly helpful for you. Many mobile developers wait for a marketing plan until their app projects ends up. But the best idea is you let the development and marketing go parallel. By this way you will have created good publicity for an app when you will release it.
You should choose right channels to market your applications. For example, choosing LinkedIn for your gaming app is not a good idea. You also do not need to write lots of fashionable blogs if your app is a business app. So, whatever you do on social media for your applications, your efforts need to be relevant.
SEO for Google Play Page
As soon as you submit your app on Google Play, begin SEO for the app page. People will not be able to discover your app unless you put the link of the app page in articles, blog posts and social media sites. It just takes few minutes to make a link share worthy but once these are available on the web, they prove to be quite fruitful.
The content and description on the app page also affect the app search. When you write content for this page, you need to be specific. Use the selected and exact keywords/key-phrases so that users can easily discover your app.
The app should be named in a smart way. The name is supposed to clearly reflect the purpose of an app. Icons also attract users. Try to make an icon that tells what exactly the app is all about.
Involve your Employees, Friends and Family
The first couple of days on Google Play are pretty crucial. You need more and more downloads and ratings at this point. For this reason, you can ask your employees, friends and family to download and rates applications. The Google Play keeps eye on how many downloads an app is getting in the first few days. If your app succeeds to get a good number of downloads and attain good ratings, there are chances that Google Play put it in its Top lists.
These are the three most important steps you can take to market your Android apps on Google Play.
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